We're not going anywhere

Happy Friday!

We’ve been experiencing a little heat where I am at the moment, which is unusual. Roll on summer. As usual, I hope this week has been a productive one for you and here’s what we have in store:

• How To Write Copy Like Apple

• Copywriting Lessons From Prison

• Gary Vee On Approaching Social Media

📰 Quick Marketing News

📱TikTok to Advertisers: “We’re Not Going Anywhere” 👀

This week, TikTok hit the stage in NYC for its annual ad pitch and they didn’t shy away from the elephant in the room: the potential U.S. ban.

Their response? We’re here, we’re investing, and we’re still growing fast. With U.S. ad revenue projected to hit $14.8B in 2025, TikTok told marketers they’re doubling down on tools, content, and creator support.

If you’re betting on short-form video, TikTok’s still in the game.

(Go deeper -wsj.com) 2 minute read

📉 Zalando’s AI Move Just Cut 90% of Their Marketing Costs

Zalando is playing smart. They’re using AI to create product images and digital models, cutting campaign production time from six weeks to just a few days.

The kicker? They’ve slashed costs by 90%.

(Go deeper - reuters.com) 2 minute read

📈 Growth & Ads

1️⃣ What’s Holding You Back From Growing?
In this podcast, Alex Hormozi spends 44 minutes answering the burning questions every real business owner has. I highly recommend this episode if you’re an entrepreneur. 44 Minute Listen

2️⃣ PPC: A Beginners Guide
If you’re new to the world of paid advertising, I understand, this stuff can be daunting. But WordStream's "Beginner's Guide to PPC" will help you gain the fundamentals you need. It breaks down the complexities of paid search into easy-to-digest lessons. Give it a try.

📝 Copywriting & Persuasion

1️⃣ How To Write Copy Like Apple
Everyone knows Apple are the kings of getting a message across as clearly and concisely as humanly possible. Their copywriting has been making headlines for years and years. So who would turn down the opportunity to learn how to write copy like them. In this short read, Neil Patel breaks down exactly what makes their copy so great. 15 Minute Read

2️⃣ The Boron Letters 
Gary Halbert is arguably the greatest copywriter to have ever lived. Over his career, his copy generated over a billion (with a big fat B) dollars in revenue. While in prison, he wrote several letters to his son teaching him everything to know about copy and direct response marketing. These eventually got turned into a book. That book is ‘The Boron Letters’. And that book I highly recommend. Amazon Price - £14.97

📢 Social Media & Content Marketing

1️⃣ Gary Vee on How To Market On Social Media 
When it comes to social media, there isn’t much Gary doesn’t know. In this video, he dives deep, talking about what social media platforms work best for certain businesses and much more. 34 Minute Watch

2️⃣ Genuis YouTube Advice 
Since I often link to many of them, I think it’s time I link to a YouTube video that will help you if you’re looking to actually GROW a channel or promote your business. Here’s several YouTube GOATs giving their best advice. 15 Minute Watch